Manager, Communications and Marketing

The Position

The National Alliance for Public Charter Schools (National Alliance) is seeking a talented and motivated communications professional to join its team.

Reporting to the Director of Communications and Marketing, the manager will primarily oversee the National Alliance’s state-level communications work. In collaboration with National Alliance staff, the manager will design and lead communications campaigns in target states to meet the organization’s strategic goals. The manager will also serve as part of the communications and marketing team, managing day-to-day needs as required, providing support to National Alliance team members, and performing other duties as assigned.

A successful candidate must be comfortable prioritizing multiple tasks in a fast-paced environment. The ideal candidate will have experience working on a team and with outside clients or customers, and must be high-energy, outgoing, and friendly.

Responsibilities:

External Communications

  • Develop and execute a strategic communications plan with metrics—utilizing both traditional and new media—to help the organization meet its goals in target states.
  • Cultivate and manage press relationships in priority states, including: pitching reporters; writing op-eds, letters and; gathering stories from constituents; organizing news conferences and media briefings; and responding to media inquiries.
  • Develop campaign messaging, talking points and supporting materials as needed for state communications work.
  • Lead roll out of publications and initiatives by working closely with key state partners on state-specific releases, securing coverage through state and regional pitching, and developing a robust social media campaign.
  • Assist with state and regional communications needs in all states.
  • Manage media lists and systems for tracking, analyzing, and reporting media placements and coverage in target states.
  • Develop products, digital and traditional, that make the National Alliance’s work accessible and available to multiple audiences.
  • Capitalize on the strategic and consistent use of media, events, and public relations opportunities, including developing and maintaining relationships with key media allies and partners.

Cross-Organization Collaboration

  • Work proactively with internal teams to provide communications/marketing support.
  • Contribute to an internal conversation around the power and value of storytelling/data and operationalize the creation of content to support it.
  • Manage relationships with consultants, agencies, and external vendors in key states.
  • Serve as backup point-of-contact for national media inquiries.
  • Manage other communications projects as needed.

 

Qualifications:

  • Minimum four years of communications or media relations experience.
  • Excellent and persuasive written, interpersonal, and verbal communication skills.
  • Proven ability to create and implement an effective, broad reaching, multi-pronged
  • communications plan that drives unified messages to diverse audiences and geographic regions.
  • Experience pitching and developing strong relationships with press.
  • Experience using new and emerging media communications tools to enhance and amplify an organization’s core messages.
  • Ability to work independently, take direction from others, solve problems with limited supervision, prioritize tasks, and meet deadlines.
  • Demonstrated ability to translate and adapt complex information for multiple presentation formats and diverse audiences.
  • Experience in state-level advocacy or campaign work preferred.
  • Experience in education and education reform is a plus.

Personal Characteristics Desired:

  • A collegial and collaborative work style, innovative thinking, strong work ethic, and sense of humor.
  • Independent, highly-organized, detail-oriented, and self-starter.
  • Energetic, hard-working, and enthusiastic team player.
  • Principled individual with high ethical standards.
  • Problem-solver.

Organization Overview: The National Alliance for Public Charter Schools believes that all families deserve high-quality public school options. Charter schools are independent public schools providing families with a new set of public school options. Each of these schools is developed to be a partnership between parents, teachers, and students.

Increasingly, when given the option, parents are choosing to enroll their children in charter schools. In fact, the demand for charter schools is far outpacing the supply in most communities. What began as a small movement in a few states has grown to become a major force in education reform across the country. Through advocacy, research, and strategic communications, the National Alliance works to grow the number of high-quality charter schools available to all families, especially those who do not have access to high-quality public schools.

To Apply: Please email the following information to HR@publiccharters.org:

  • Letter of interest (Please include compensation requirements and where you found this listing)
  • Current resume
  • Writing sample portfolio including examples of electronic communication, op-ed or letter to editor, newsletter or comparable piece

Position is open immediately. Closing date: open until filled.

The National Alliance for Public Charter Schools is an equal opportunity employer and is committed to fostering a diverse and multicultural work environment. The National Alliance welcomes applications from all qualified candidates without regard to race, color, religion, creed, gender, national origin, age, disability, sexual orientation, veteran, or any other category protected by law.